Sex Shop – Adult Toys

Browse the UK’s best sex shop to discover the adult toys that will bring you pleasure. Discover your favourite sex toys and improve your relationship or just your own delight.

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New In

Suction Cup Dildo Real Feel Rubber – 8 Inch Large
£10.00 Select options Add To Wishlist
Rose Flower Rechargeable G-Spot Vibrator
Rated 5.00 out of 5
Sale! £90.00 Add to basket Add To Wishlist
Silicone G-Spot Vibrator – 10 Function Power Play
Rated 5.00 out of 5
£10.00 Add to basket Add To Wishlist
Multi Speed G-Tickler Clitoral and G-Spot Rechargeable Vibrator
Rated 4.80 out of 5
£10.00 Add to basket Add To Wishlist

Dive into the wonderful world of sex toys and amplify your bedroom adventures. With every sexual appetite accounted for, you’re bound to find the perfect adult toy to tickle your fancy somewhere on our pages.

Whether you’re on the hunt for your new favourite dildo, want to update your male masturbator, or are shopping for your very first vibrator, we have some of the world’s best-selling sex toys waiting for you. The joy of erotic toys is that they’re for absolutely everyone. No matter your age, gender, sexuality, or opinions on pineapple on pizza, we’ve got it all.

From toys for him, toys for her, gender-neutral sex toys, toys reserved for your pleasure or couple’s toys to use together, a carefully selected bedroom buddy is always a good investment.

Trust us, the world of couples’ toys have changed a lot since the first marital aids hit the market. What was once seen as something only enjoyed by a very kinky few, now has become a worldwide phenomenon. Millions of couples all over the globe are using bedroom accessories to enhance their sexual satisfaction, reclaim intimacy and build healthier, happier relationships (oh, and having orgasms – lots and lots of orgasms).

Products like cock rings, sex swings and strap-ons are made for sharing. You won’t regret inviting one of our innovative sex toys into your relationship. If you are looking to find out a little more about the wonderful world of adult toys, then visit our buyers guide section for an in-depth look into the various types of sex toys.

Buying Sex Toys Online

Listen, we get it. Shopping for erotic toys can be daunting. Especially in the past, when we were forced to buy them face to face. Luckily, you never have to set foot in a dingy sex shop again, thanks to the convenience of buying intimate products online.

At 4 Love Store UK, we don’t believe in feeling sexually embarrassed. But we do understand your need for privacy – you don’t need the whole neighbourhood to know about your brand new butt plug. That’s why we’ve become masters of discretion. All of our adult products are shipped to you swiftly, in plain boxes, keeping your treats for your privates exactly that, private.

Beginner’s Guide to Sex Toys

The world of sex toys can be daunting, to say the least. Whether buying for yourself or someone special, it’s time to get sex toy savvy. Want to know which sex toys to choose for a happier, more fulfilling sex life, or curious about expanding your horizons, but not always sure about what goes where?

If you’re confused about kegel, vexed by vibrators, or maybe baffled by butt plugs, then read on to discover the ins and outs of the wonderful world of sex toys just waiting to be discovered…

Why do people use sex toys?

Sex toys can add a whole, new dimension of excitement and pleasure to both solo and couple’s play, no matter your gender or sexual orientation.

To experiment with different types of play. To discover, explore and expand on sexual preferences. To achieve stronger, more intense, and blended orgasms. To aid in medical issues such as ED. To revolutionise and optimise sexual happiness.

Let’s find out what kind of sex toys you can buy:

Vibrators

Vibrators are, as you might have guessed, sex toys that vibrate. They come in a huge array of shapes and sizes to give you as much pleasure as non-humanly possible for anyone and everyone. From classic realistic, phallic shapes, to curved stimulators, rabbits, bullets, wands, remote and app-controlled… they’re all designed to give clitoral, vaginal, G-spot and P-spot, or a mix of all types of stimulation.

They can be enjoyed by men or women, and are primarily designed for insertion as well as offering a range of other sensations. Some are small enough to be incorporated into a couple’s sex, with bullet vibrators often being inserted in dildos and strap-ons.

Most women find it easier to achieve orgasm through clitoral stimulation than any other kind, which is why the vibrator is one of the most popular sex toys. Many combine both clitoral and penetrative stimulation to give you the most mind-blowing of blended orgasms. They also tend to offer a wide range of speeds and patterns so you can find which thrills you most.

Dildos

Dildos are insertable sex toys that are perfect for those who like something a little more realistic during their play. They provide straightforward satisfaction and are ideal if you need some sort of internal stimulation to orgasm.

Available in many different colours, shapes and sizes, they provide penetration pleasure unlike anything else. If it’s the length you’re after or the width to revere, you’re bound to find it with a dildo. The wide range of realistic and non-anatomical dildos means they’re great for both solo female or male play, and thanks to the many harness options, they’re also perfect for lesbian or hetero couples who want a penetrative addition and pegging play.

Kegel – Love Eggs & Jiggle Balls

Discreet and sexy, Kegel jiggle balls are small, egg-shaped balls that sit inside your vagina to give your pelvic floor a workout. They can be used solo, during foreplay or out and about. Love eggs come in vibrating styles, often with a remote control so you can put the power in your lover’s hands.

Jiggle balls are the sexiest workout a girl can get. They strengthen your vaginal muscles to give you stronger orgasms during sex and help you feel tighter for him. Love eggs are little balls that vibrate to give you extra pleasure in and out of the bedroom. They sit inside the vagina for internal stimulation, however many remote control eggs make for perfect couple’s play so you can enjoy together.

Butt Plugs

When you think of anal toys, a butt plug is usually the first thing to come to mind. Generally speaking, butt plugs (which can also be vibrating or inflatable) are conical-shaped, starting small and gently graduating in size. They usually feature a slimmer ‘neck’ at the bottom and a flared base for safety.

Butt plugs can be used to gently stretch the anus before enjoying something bigger, like an anal dildo or a penis. They create a sensation of fullness and pressure while stimulating the sensitive internal and external nerve endings.

When the pelvic muscles contract during an orgasm, a butt plug can intensify the sensation, as you’re squeezing against something. Using one as part of your sexual repertoire can lead to intense anal fulfilment and amazing orgasms.

Anal Beads

Anal beads are a great way for beginners to explore anal sex. They generally consist of a string of smooth plastic, metal or glass beads joined together by flexible material. The first few beads usually start small but slowly graduate in size, allowing you to enjoy more and more length and girth.

Ideal for beginners to experiment and experience anal play, these beads can be used alone for unique anal stimulation or during masturbation or intercourse. With their graduated shape, smooth spheres and ergonomic, easy-to-use design, anal beads give you a ‘filled-up feeling that many people find incredibly pleasurable, and can turn a regular orgasm into an earth-shattering experience.

Pull these smooth and durable beads out just before orgasm to experience an intense experience unlike anything else! Anal beads are a great way to experiment and experience anal play, allowing your body to adjust slowly and gently to the increasing size. Smooth and spherical, anal beads are easy to insert and non-intimidating.

Strap-Ons

Strap-ons are a great sex toy for both hetero and gay couples. They allow you to penetrate your partner while keeping your hands free for other fun. Ranging from: strap-on harness kits, pegging kits, hollow strap-ons, vibrating strap-ons, double-penetration strap-ons, Vac-U-Loc strap-ons, and even strapless strap-ons… there is something for everyone. The majority of them come with a strap-on harness that sits around the wearer’s hips to give greater control over the toy during use. Whether you’re looking to add a bit of kink to your relationship, or are well-seasoned to the fun and versatility of strap-on play, there is a strap-on to fulfil your every need.

Cock rings

A cock ring (also known as ‘a stamina ring’, ‘a love ring’, or ‘a penis ring’) is a stretchy ring that prevents blood from flowing back down the penis. They are for men looking for longer, harder erections, and for couples looking for increased mutual pleasure during sex.

Cock rings are easy to wear and should be used with lube. They should be put on while you’re flaccid (not erect) and should sit at the very base of the penis. As you become harder, the ring should feel snug, but not uncomfortable. You should notice the benefits almost immediately.

Vibrating cock rings are available in both single and double ring designs and feature a vibrating unit that heightens stimulation for you and your partner. Most have a textured, forward-facing vibrator that stimulates their clitoris during sex, while others focus stimulation towards your nuts for solo thrills.

A cock and ball ring (that is, a ring that sits around your shaft and balls) should also be put on while you’re flaccid. You’ll need to put the ring around your balls first, followed by your penis. Put plenty of lube on the inside of the ring and yourself to make this easier. Slip one ball through the loop, followed by the second and once both balls are inside the ring, slide the head of your penis through so that it surrounds your entire package.

Some cock and ball rings feature 2 rings (one for your penis and one for your balls or penis and balls) to give you the benefit of both designs in one toy.

Are Sex Toys allowed in airports?

In most airports, yes. However, double-check that the country you’re visiting allows them too, as they are banned in certain places. Also, avoid embarrassing vibrating bags by putting your toys on hold rather than your carry-on.

What are the Sex Trends?

How are the predictions for the latest trends and fads going to affect your bedroom antics in 2021? Well, the COVID-19 restrictions mean there’s likely to be plenty more lockdown masturbation, but beyond that, expect to see more inclusive language, sexual telehealth, and apparently, intimate grooming for men.

After almost a year of lockdown restrictions, there can’t be many of us who haven’t thanked for the internet to help connect us with loved ones and lovers. Virtual sex, from steamy video calls to virtual sex parties to the simple pleasure of internet porn, has been a lifesaver for many. Here is our brief forecast of the sex trends for the year ahead.

Sexual wellness will be a priority

There was a huge increase in the sales of sex toys in 2020, suggesting a renewed focus on self-pleasure, which is expected to continue, as we carry on enjoying connecting with ourselves and enjoying our pleasure.

Intimate grooming for men

Some brands will be launching product ranges that are targeted specifically to men’s sexual pleasure and wellbeing. If your man has a beard and likes beard oil, maybe he’ll be intrigued by pubic hair oils! There will be more solo sex toys designed for the penis also.

More inclusive, sex-positive language

Expect to see a massive shift in the way we use language and education that affirms that pleasure is healthy, and sex is to be explored, whiter that’s solo or with others, that it’s ok to not be ok, and that marginalised communities deserve to be heard and witnessed.

Sexual spaces online

With more social networks tightening up their restrictions on sexual and sexualised content, the sex and health industry has been leaving them in droves and making their own online safe spaces. Sexual health apps will move beyond simply delivering results to mobile devices and will encourage people to share ‘safe to play’ results, which may even be integrated into dating apps.

Gamification of sexual pleasure

There may be an increase in games that connect to remote sex toys, a touch screen game that matches specific pleasure techniques with music, allowing you to play your way to an orgasm. Sounds fun, but it also teaches about normalising girls’ sexual pleasure. More brands may use gamification to engage and educate.

How To Get What You Desire Out Of Sex?

Everyone’s different; we enjoy different hobbies, we are better at different skills and we feel pleasure in slightly different ways. A common problem a lot of couples have is when both people have a very different idea of what they want out of sex.

Some people very romantic sex, where two people fondle and touch and slip off their adult lingerie and have a night of passionate but very safe sex, whilst others want sex that is rougher, kinkier, pushes closer to our boundaries. Because our sexual preferences are so personal to us, we are often far more worried than we need to be about talking about what we would like to try out.

Open Up To Them

The first step though is to be courageous and open up to your partner. Ask them what they want, what they think about what you want, ask them if they’d like to try it, let them know that you would like to try it and see what their reaction is. Sometimes the first step is just letting your partner know it even is a request.

Think About Values

We are all pretty complicated, and our beliefs and values that are deeply ingrained can affect what we want and do not want out of sex, particularly when it comes to role-playing, kink, BDSM and rough sex. Because of this, it is not only important to focus on your partners answer but the reasons why they think this

For example, if a man has grown up believing that they must be gentlemanly around women, this can make them hesitant to be rough during sex, as the last thing he wants to do is hurt his partner. This is why communication and talking to your partner are so important when it comes to sex.

Look Into What Is Possible

Listen to what your partner says and see if there is a way to build towards it. If they seem a bit intimidated by kinky sex, start with spanking, or holding each other down, or dirty talk with each other. Find where that boundary is and see how close you can get to it, but remember that many aspects of kink play with rougher, darker aspects of sex, so make sure that your partner does not feel uncomfortable.

Sex is about every single person involved, after all. Find that middle ground towards what you want and see how they react and how they like it. You may have opened up a new, saucier sexual life for each other.

Addition Not Subtraction

When talking about what you want, focus as much on what you already like and what you want a little more. Because sex is so intimate and personal, some people are worried about doing something wrong. Turn this around and make it about what you want and how you want it. A good lover wants to understand more about you and what drives you wild, and exploring what both of you want is the key to fantastic sex.

Sex Shop – Adult Toys

Shop by Category

BDSM (14)

for Couples (5)

for Men (31)

for Women (22)

New In

Suction Cup Dildo Real Feel Rubber – 8 Inch Large

Rose Flower Rechargeable G-Spot Vibrator

Silicone G-Spot Vibrator – 10 Function Power Play

Multi Speed G-Tickler Clitoral and G-Spot Rechargeable Vibrator

Buying Sex Toys Online

Beginner’s Guide to Sex Toys

Why do people use sex toys?

Vibrators

Dildos

Kegel – Love Eggs & Jiggle Balls

Butt Plugs

Anal Beads

Strap-Ons

Cock rings

Are Sex Toys allowed in airports?

What are the Sex Trends?

Sexual wellness will be a priority

More inclusive, sex-positive language

How To Get What You Desire Out Of Sex?

Open Up To Them

Look Into What Is Possible

Shop by Category

BDSM (14)

for Couples (5)

for Men (31)

for Women (22)

New In

Suction Cup Dildo Real Feel Rubber – 8 Inch Large

Rose Flower Rechargeable G-Spot Vibrator

Silicone G-Spot Vibrator – 10 Function Power Play

Multi Speed G-Tickler Clitoral and G-Spot Rechargeable Vibrator

Share the Fun – Couples’ Toys Spice Up Relationships

Buying Sex Toys Online

Beginner’s Guide to Sex Toys

Why do people use sex toys?

Vibrators

Dildos

Kegel – Love Eggs & Jiggle Balls

Butt Plugs

Anal Beads

Strap-Ons

Cock rings

Are Sex Toys allowed in airports?

What are the Sex Trends?

Sexual wellness will be a priority

More inclusive, sex-positive language

How To Get What You Desire Out Of Sex?

Open Up To Them

Look Into What Is Possible